Helping FMCG Brands Grow Globally
HonestD is your partner that specializes in supporting FMCG brands to expand into international markets, particularly in Asia. We leverage our expertise and experience to drive brand awareness, online sales, and offline consumption through innovative strategies and utilizing the power of social media and communities we nurture.
ABOUT US
Historically brands have focused on 'pipeline fill' drive stock into wholesalers warehouses, marketing has focused on views and overpriced KOLS. HonestD was created to bring honesty and transparency to online marketing and generate real tangible sales.
With over 40 years of combined business experience in Asia including e-commerce, exporting, logistics and sales the founders are uniquely positioned to help grow brands particularly outside Shanghai.
Dill and Dan the founders are building a portfolio of FMCG brands based on quality and value that resonate with young Chinese consumers. HonestD aims to provide insights into the market and consumption that will shape and improve partner brands future product development.
INFLUENCERS
Harnesses the power of Key Opinion Consumers (KOC)
We drive consumption at offline events, in HORECA and at home
We create brand awareness and B2C online sales
Using advanced software, we nurture brand specific KOCs